Facebook is the leading social networking site in the web and it serves a huge promotion for a small business. If you are staring any small business, you must use Facebook to make it a big success. There are many features in Facebook which are very useful for small business (Tip: Open Facebook when blocked).
From 2004, Facebook users are growing like a population in the world and reaches 845 million users by the end of 2011. These 845 million users definitely can make the small business a big hit. Mainly, Facebook account is totally free and anyone can create a profile to make friends to increase your business circle.
You can also promote a website through Facebook. Managing the small business and a website with Facebook will surely make your business popular and famous.
Promoting Small business with Facebook
Facebook contains many options to promote business. Mainly useful programs used to optimize the small business are:
- Creating a Profile on Facebook.
- Facebook fan page.
- Business Groups.
- Facebook Ads.
Now, lets discuss about these in details in this article. Newbies can follow these tips to get started with Facebook for promoting their small business.
Creating a Profile On Facebook
This is important step because, a good start can give a wonderful ending. Give as many details as possible while creating your profile by which people can know about you. Make friends but be careful, only create the friends who belongs and interested in your niche. Respond politely with your users and gain their attention towards you. Daily update your status and upload photos, videos e.t.c to make your users to spend more time on your site.
Facebook Fan Page
After becoming successful as a Facebook user, its time to Create Facebook Fan Page. Create a fan page for your website. The most important thing in using the Facebook Fan page is making the description and about the page. This attracts many users to like your page. Better to use Static HTML to make your Welcome page look much better.
Frequently update status to make your users busy in your page. Invite your Friends to like your page and share fan page URL on your friends wall. While updating status, tag your friends if any one suites for the article. Daily analyse your page insights to know the performance of the page
Business Groups
Business Groups is almost like a fan page. The main difference between Facebook fan page and Facebook Group is
- In Facebook groups you must add your friends to the group or your friends should request you to join the group. The members of the groups can also add their friends to the group.
- Group chat is available in Facebook groups while Facebook fan page does not have this option (However, this group chat is only available up to 350 members. If group exceeds 350 members, group chat will be automatically disabled).
If your business is related to Forums and Question/answers, it is recommended to use Groups than Facebook Fan page.
Facebook Ads
Creating Facebook ads will bring many users for you. Unfortunately, it is not free and you must afford some money in creating these Facebook ads. Though you spend money in Facebook ads, it should show 200% increased progress in your site. Depending on your small business, you can target specified users in the world such as showing ads only for particular countries
Here is the brief chart explaining the top users using Facebook all over the world:
- United States with 152 million users.
- India with 43 million users.
- Indonesia with 42 million users.
Once you go through all the above parts, here is more tips to use Facebook and Twitter for business. If you have any other strategy to promote your small business do let us know.
Facebook Ads tend to be much cheaper than Google Adwords these day, so it is value for money!